This year 2020 was too bad for most of us with majority of negativity. We saw engineers selling food, degree holders turned bakers, some foodies turned home-chefs, artists turned retailers and many more. But for some of them the tables have turned and they got “Acche Din ” in 2020. Yes, we are talking about the top home-bakers who have turned their passion into a profession and are enjoying the success. These home chefs and bakers are living their dreams and they have put all their hard-work and sweat to become a brand and get established in the market.
These women enterpreneurs have taken Business ideas to the next level and are inspiring people around.
1.AtHomeCafe by Darshini Shah – Our first women entrepreneur is an interior designer turned homechef from Matunga. Born and brought up in a gujarati jain family, she has immense respect for her community and religion. So she opted for making Jain Mexican dishes and dips which are indeed a monopoly. The dips she makes are 100% jain and you will rarely find jain dips in Mumbai, she is the first person in Mumbai to launch the range of Jain dips. Roasted pumpkin dip and creamy pepper dips are her best sellers and most favourite tagged by her clients. Even hardcore vegetarians have become a fan of her jain dips and jain mexican menu. She has clients from US and all parts of India who gift their loved ones the signature Jain platters from AtHomeCafe. She believes Social Media is a weapon and its more powerful, it gave her a good reach and coverage which helped her get clients. She plans to balance both, the interior designing and her kitchen Athomecafe simultaneously in future.
2.Homefoods_24 by Namita Shah- Hailing from a jewelery background 52 year old Namita Shah along with her daughter Sanjana Shah and sister Namrata Jhaveri form an incredible team when it comes to home-cooking. Due to lockdown there were no resources available and even vegetables were unavailable in most of the areas as the timings had limitations. So Namrata started sending tiffins to her neighbours and friends for free who couldn’t cook at their home. Later on the demand started increasing and people around urged them to take this as a serious profession. Every day 15-20 tiffins are delivered using fresh ingredients with care and safety. Home-chef Namita is famous for her kairi gunda pickle, aloo fried sabzi which is a Special Bateta fried to perfection and tossed with home made chilli garlic paste and other Indian spices. This is their signature dish and ordered very repeatedly by customers. The best part is they also courier methi theplas to Bangalore,Goa and all over India. She further plans to expand her business and take a small rented place around her residence
3.Pratima’s home-made delights by Pratima Shah – Pratima’s story is just like “Rise above all”. One step towards the journey entirely changed her career. She gave birth to two special boys who were suffering from a genetic disorder of spinal muscular atrophy due to which they couldn’t stand or sit properly. She stopped baking and started taking care of her kids for a long time. After 23 years once again she did a baking course after her husband and son insisted which boosted her confidence. During lockdown she made a dalgona coffee cake for her husbands birthday, their friends liked it so much that they started giving her orders regularly. The very first order in lockdown brought luck for them and soon people started recommending her cakes and fusion mithais to everyone. Orders started ringing in and they say rest is history. She plans to come soon on online platforms to expand her business and make this baking journey a full time. She is best known for the orange coffee dalgona cake, nutty berry and shrewberry buiscuits, plus a fusion range of mithais. She has just one message, ” Believe in God, things will fall at your place when you take your first step towards the success.
4-Nushe Jan by Anahita Pradhan-Anahita Pradhan who started her kitchen during the lockdown is now set and steady to give restaurants a tough competition. She started off from a scratch and now has enough of clients who are regularly ordering stuff from her. Chicken Dhansak is a common name, but she masters in Veg Dhansak rice which is a crucial part of Parsi Cuisine. Apart from that there’s a vest menu which includes chicken patties, mutton kebabs, chicken curry, salli chicken and the list goes on which is also available in half kg and one kg. The kitchen named Nushe Jan is now quite popular in Mahim and have also started making desserts and cakes as per customization. She is super happy with the response and plans to continue this on a bigger level.
5.HomeChef Darshana Ruparelia – She is the only home-chef located at Borivali who has become a house-hold name without any accounts on social media or marketing when it comes to snacks and fast-food dishes. This lockdown was an opportunity for her to double the customers and delivering from Malad to Dahisar on a regular basis. Coming from a middle-class background, food-business has helped her earn a massive income through which she pays the bills and fees for her childrens education. Her speciality is gujarati thali, khaman dhokla, pav bhaji, khichdi kadhi and a wide range of dry snacks. Her husband who runs private coaching classes also supports her in packaging and delivering the food. She is planning to cater for parties and events in future. The rates are very much reasonable for whatever you order, as her target audience is the masses.
6.Swaad by Aarti Mehta – A Teacher by profession Aarti Mehta had no idea she will make her brand “Swaad” roar when it comes to food. Initially she just started off with her building residents, later on she never new residents would become regular customers and their mouth publicity gave her a base of more than 200 customers all over Mumbai. Her best seller is Bhakri shaak, puran poli, dal bati churma and the Punjabi dishes. She says ” If people really love your food, mouth publicity and social media will give you the best results”. There are days when they sold more than 200 vada pao, 250 plus theplas and more than 250 plus churma laddoos this Ganeshotsav. They also specialize in North-Indian, lebanese, chinese, street style chaats, italian food and indian authentic sweets too.
Her family members gave full support and pushed her to start it off and luckily it worked wonders. Her daughter Dhvani helps her in Graphic designing for her social media accounts.